Case Studies
Industry
×
Hero’s ‘Shubh Muhurat Saathi’ campaign brought together Divyendu Sharma and Hansika Motwani for a festive campaign built around India’s diverse celebration calendar. But instead of treating the shoot as a collection of individual films, TrueFan AI treated it as a reusable video asset library.
From the same performances, Hero could create:
All without bringing the celebrities back to set.
Hero MotoCorp is the world’s largest manufacturer of motorcycles and scooters, maintaining its global leadership for 25 consecutive years and serving customers across 52 countries through a network of 6,000+ customer touchpoints.
Hero created dedicated films for each major festive moment, including Navratri, Durga Puja, Dhanteras and Diwali, with personalised messaging featuring the customer’s name, nearest Hero store and selected bike, making every communication more relevant.
The festive campaign travelled across regions, with the same celebrity performances AI-localised into 7 languages with true lip-sync, so Hero could speak to customers in their preferred language without a separate shoot per market.
As customers moved closer to purchase, Hero used the same celebrity captures to create personalised offer and dealer promotion videos, giving customers a timely reason to visit their nearest Hero outlet.
The videos could be adapted around specific offers, dates, cashback messages and local promotions, so Hero refreshed communication throughout the buying window without returning to the shoot.
Shoot once with a celebrity or your leadership. Generate lakhs of AI videos across every customer and dealer touchpoint.
See how TrueFan AI Studio turns a single capture into films, explainers and personalised video in 175+ languages.
Book a demo
Studio
At TrueFan AI, we enable companies to turn a single recording into thousands of high-quality video variations, eliminating the need for repeated shoots and making video creation as simple as generating text.
